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Amazonis set to offer its in-house ad technology to otherecommerce platformsthrough its newly-launched Amazon Retail Ad Service.
They will also get access to the Amazons ad measurement and reporting tools to optimize their ad strategies.
Theannouncementboasts of the company’s more than two decades ad tech expertise.
and party supplies firm Oriental Trading Co.
The service is set to launch soon, with clothing retailer Tillys among the first users.
The service will use machine learning to produce relevant ads for shoppers.
