Welcome to our coverage ofAdobeSummit 2025.
Good morning we’re up bright and early for today’s action-packed itinerary.
We’ll also doubtlessly hear from customers and fans alike - should be a good one!
Adobe Summit 2025 registration desk
Adobe CEO Shantanu Narayen welcomes attendees to the company’s 23rd Summit.
“Creativity is the new productivity,” he said as he summarized the latest AI announcements.
GenAI can plug the gap where budget growth doesn’t keep up with demand for more content.
Adobe Summit 2025 registration desk
Well that’s a wrap on the opening keynote, which covered a lot of ground very quickly.
Agentic AI is very much the theme of Adobe Summit 2025.
AI also has the power to “dramatically lower the barrier to entry,” he stated.
Tapia added that creatives would rather spend more time on ideation, creation and inspiration.
Preparing and re-training the workforce is the biggest thing companies can do right now not to get left behind.
“We’re moving from experimentation to implementation,” Ahuja said about agentic AI.
They haven’t touched their Coke Zeros yet, maybe they’re just there for product placement?
Coca-Cola VP Rapha Abreu stressed the importance of a clearly defined AI strategy.
“What do enterprise software agents and sudoku solvers have in common?”
We just had to understand and define that for make AI more autonomous.
Well that’s a wrap on today’s keynote content.
Good morning from day two of Adobe Summit 2025!
It’s breakfast time here at Adobe Summit 2025.
JPMorganChase first used AI in 2012, and the company now has 2,000 employees working on its own AI.
How AI agents get to work is really simple, Bhambhri explains.
Marriott has also seen a 70% reduction in time to market for campaign content generation.
That’s it for today’s keynotes.
Adobe Digital Trends Report shows that two in three (64%) are seeing increased productivity and efficiency.
The same number are seeing greater volume and speed of content ideation and production.
Every year, the report reveals ROI is increasing.
Its Adobe investments are just the tip of the iceberg, though.
“This is a journey that’s never truly done,” he adds.
Actor, comedian and producer Ken Jeong will also be bringing the laughs.
you could also feed it text prompts just to make your intentions that little clearer.
This next sneak uses an AI agent to handle that for you in a much more efficient manner.
That’s us over and out for this evening.
