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As we look to 2025, this focus on hair health is set to stay.

Heat styling has had to follow suit and, in 2025, will emphasize safety and hair protection."

Dome diffuser from Dyson Supersonic Nural (left) and L�Oreal AirLight Pro hair dryer (right)

The Dyson Supersonic Nural has a two-part diffuser, with a bowl-shaped part for defining curls

And at the heart of this healthy hair trend is the sub-trend of scalp-first tools and products.

“People are ‘skinifying’ their hair routines because a healthy scalp equals fabulous hair.”

This trend is part of a wider movement that is seeing haircare moving further into the beauty space.

L’Oreal AirLight Pro

The Dyson Supersonic Nural has a two-part diffuser, with a bowl-shaped part for defining curls

Microcurrent devices instead use low-level electrical currents to stimulate the scalp and hair follicles.

At the cheaper end of the price spectrum are physical scalp massagers and LED combs.

These work in the same way, in terms of promoting circulation, but at a much lower level.

Woman curling her hair with Bellissima Prodigy Air Styler

AI is turning bathrooms into personal labs, and consumers love beauty that gets them, continues stylist Birmingham.

Elsewhere, the L’Oreal AirLight Pro’s prefs can be controlled and personalized in an app.

Think Milla Jovovich inFifth Element.

Breo S3 Brush

Two-part diffuser from the Dyson Supersonic Nural hair dryer

The Dyson Supersonic Nural has a two-part diffuser, with a bowl-shaped part for defining curls

Screenshot of Function of Beauty hair quiz

Function of Beauty asks you to fill out a quiz to determine the right products for you