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But what really happened to make the mighty manufacturer stumble?
However, it was possiblytoostreamlined, lacking several key features that Sonos users had relied on.
The Sonos Roam 2 portable speaker
It was like removing the passenger seat from your car to reduce its overall weight.
The new app lacked compatibility with screen-reading tech for the visually impaired, too.
Its no surprise that many users started opting fora third-party alternative called SonoPhone.
The Sonos Roam 2 portable speaker
(Work is ongoing.)
Sonos woes werent limited to its app relaunch, either.
Somewhere between this cool critical response and public anger over its app fiasco, the Ace headphones got overlooked.
The company’s first headphones, the Sonos Ace, had a muted launch in 2024
In September, Sonos stock price was also down by a third compared to this time last year.
Its not all bad, of course.
Better Dolby Atmos effects, better bass, better speech clarity, better connectivity.
Launched in late 2024, the Sonos Arc Ultra soundbar let Sonos regain some of its shine
Heres hoping the next few Sonos speakers and headphones manage to remind us of that too.
